As an author or a marketer at a publishing house, there’s a wide array of book marketing tactics at your disposal, from author websites to social media channels. But simply creating a static website page or claiming an Instagram account isn’t enough — you need to share great … [Read more...]
BookBub Follow Buttons for Your Author Website or Blog
Now that BookBub sends New Release Alerts, an author’s BookBub followers will receive an email whenever they launch a new book. The more followers the author has on BookBub, the more readers they’ll reach, and the more books they’ll sell. Authors, to help you get more … [Read more...]
The Anatomy of a BookBub Blurb & Ebook Description Copy Tips
When authors and publishers promote books via BookBub’s Featured Deals email, each promotion includes a blurb. Each BookBub blurb is carefully crafted to appeal to readers subscribed to that book’s category. We often get questions about these blurbs: Who writes them? How are … [Read more...]
Promote a New Release by Marketing the Entire Book Series
When launching a new book in a series, is it best to focus all your marketing efforts on that one book? Or can you increase sales even more by actively marketing the previous books in the series, too? Megg Jensen successfully boosted sales by promoting her entire series … [Read more...]
Using Preorders to Boost New Release Book Sales
Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make … [Read more...]
How Any Author Can Update Their Book Data on BookBub
Do you need to update the cover image of one of your books on BookBub? Or is there a book appearing on your BookBub Author Profile that was written by a doppelganger with the same name? Whatever it is you’d like to update, it’s easy to submit a change request. Here’s how … [Read more...]
Traditional to Hybrid: How to Carry Readers to a New Book
If you’re launching a sequel or companion to a previously published book, how can you carry your audience to the new book? And how might your marketing strategy differ if the newest book is self-published, and the prior books were traditionally published? Beth Revis had … [Read more...]
11 BookBub Myths Busted
There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]
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