What does it take to get from a small, independent digital-first press to the New York Times bestseller list — and a deal for a new book with a Big Five publisher? Kate Moretti knows. That’s exactly what happened to her when she published her debut novel, Thought I Knew … [Read more...]
9 Free Tools That Can Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? Obviously, one way is to get Beyoncé or Taylor … [Read more...]
Relaunching & Marketing a Book After Getting the Rights Back
Relaunching a book — or even an entire series — can be a great way for authors to reinvigorate sales and get new loyal fans. Independently published authors and publishers can relaunch books at any time. Traditionally published authors sometimes get the opportunity to … [Read more...]
Book Marketing Trends: From Blog Tours to Mailing Lists
Being an agile marketer is imperative to selling more books, as promotional channels quickly become oversaturated and ineffective. So how can anybody keep up with book marketing trends that are constantly evolving? Self-published author Lee Strauss has some ideas. She … [Read more...]
Introducing 3 New Ways Authors Can Reach Readers via BookBub
Today we’re excited to announce three new ways we’re helping BookBub Authors — authors who have claimed and completed their BookBub Author Profile — build their audience: Sign-up Suggestions - When new readers sign up for BookBub, they now see suggested authors to … [Read more...]
9 Author Website Trends You Need to Know About
Do you have an author website? Take this quick survey to tell us why or why not. These days, author websites are much more than static business cards. They’re now a valuable marketing tool serving as the hub of an author’s online activity, from displaying their books to … [Read more...]
Marketing a New Book Release that’s Part of a Long Series
Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
16 Publishers Showcasing Their Books & Authors on Pinterest
Today 42% of all online women and 13% of all online men use Pinterest. Those numbers make Pinterest one of the world’s most popular social networking sites — and they’re attracting publishers hoping to reach more readers. In case you’re not familiar with Pinterest, it’s … [Read more...]
7 Top Ebook Price Promotion Stats You Need to Know
Authors and book marketers are always looking for ways to increase discoverability and revenue of their backlist books, and price promotions are a known way to reach a high volume of readers. But how can you run the most effective promotion possible? Using data to determine … [Read more...]
What Else Are Your BookBub Readers Reading? [Infographic]
The average BookBub subscriber signs up for eight categories. What categories are your readers subscribing to? Do Fantasy readers disproportionately subscribe to Science Fiction as well? If someone signs up to receive Christian Fiction books, are there certain categories … [Read more...]
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