Preorders are a staple in the publishing industry to build buzz for new books, giving authors and publishers extra time to drum up excitement, attention, and book sales in the lead-up to release day. To discover what’s working in preorder marketing today, we surveyed over … [Read more...]
Top Tips on CPC Bidding from 15 Advertisers
You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
8 Unexpected Benefits from New Releases for Less Promotions
New Releases for Less is an excellent tool for driving wide exposure of competitively priced new releases. Similarly to BookBub Featured Deals, each editorially curated New Releases for Less promotion is sent to every subscribed BookBub member interested in the featured … [Read more...]
How to Write a Book Description: Tips from BookBub Editors
You’ve done it — you’ve written the book, you’ve commissioned a beautiful cover, and you’re ready to start finding readers and selling copies. But wait! There’s that pesky little detail in the process of publishing your book: providing a book description. Figuring out how to … [Read more...]
12 Fantastic BookBub Ad Designs Promoting New Releases
BookBub Ads can be an effective tool for building buzz and boosting revenue for your newest release. Readers come to BookBub to discover new books, and the BookBub Ads platform allows any author or publisher to take advantage of that. We often receive questions about what … [Read more...]
Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](data:image/svg+xml;nitro-empty-id=MjUyMToxMTM4-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
Q&A: How BookBub Editors Choose Categories [Video]
![Q&A: How BookBub Editors Choose Categories [Video]](data:image/svg+xml;nitro-empty-id=MjUyMjoxMDYx-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
When submitting for a Featured Deal, you don’t have to know which of BookBub's categories is the best for your book — our editors will take care of that for you! We have data on what works with our readers subscribed to different categories and will always send your book to … [Read more...]
Boosting Box Set Sales with BookBub Ads [Case Study]
![Boosting Box Set Sales with BookBub Ads [Case Study]](data:image/svg+xml;nitro-empty-id=MjUyMzoxMDAw-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
BookBub readers love a great deal, and what’s a better deal than several books for the price of one? When Jasper T. Scott wanted to increase exposure and sales of his epic military science fiction series The Cade Korbin Chronicles, he made the complete four-book series into … [Read more...]
How Successful Authors Use Social Media: 29 Content Ideas
Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
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