There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
21 Ways Authors Recommend Books to Their Readers
Authors, have you recommended a book on BookBub.com? It’s a fun and easy way to connect with readers and help them discover more wonderful books to read… but it’s also a useful (and free!) promotional tool. Making a recommendation on BookBub lets you engage with … [Read more...]
BookBub Recommendations: A Free Way for Authors to Engage with Readers on BookBub.com
Note: This post was updated on April 13, 2022 to reflect some changes we've made to the way we surface Recommendations to BookBub readers. Readers love getting book recommendations from people they trust. In fact, close to 50% of BookBub’s members say it’s one of the … [Read more...]
9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!
Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
Promoting a Series to Keep Readers Hooked
We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
BookBub Follow & Bookmark Buttons for Authors’ Websites
The more readers an author has following them or their books on BookBub, the more effective their BookBub promotions can be. That’s because: Whenever an author launches a new book, their followers receive a New Release Alert — a dedicated (free!) email promoting the new … [Read more...]
5 Ways Authors Can Increase Their Discoverability on BookBub
Reaching new readers and telling fans about books can be a constant challenge for both debut and well-seasoned authors. One of our goals at BookBub is to help authors and publishers build an even broader audience of readers who will love their books. Authors, as long as … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
Why Authors Running a Featured Deal Should Claim Their BookBub Profile
Looking to get the most out of an upcoming BookBub Featured Deal? Here’s something to keep in mind: Authors who claim their BookBub Author Profile before running a Featured Deal typically accelerate their BookBub follower growth after the deal. That means that if you’re … [Read more...]
Download the Ultimate Collection of Book Marketing Examples
As an author or a marketer at a publishing house, there’s a wide array of book marketing tactics at your disposal, from author websites to social media channels. But simply creating a static website page or claiming an Instagram account isn’t enough — you need to share great … [Read more...]