Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges
Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]
13 Tips on Using Instagram as an Indie Author
Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]
Author Branding: 14 Creative Book Unboxing Videos
Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]
15 Ways Authors Use Facebook to Promote Their Books
From book updates to event pages to promotional content, the number of tactics you can use to interact with readers on Facebook can be overwhelming. As an author, how can you be sure you’re getting the most out of your Facebook page? In this post, we’ll discuss 15 ways we’ve … [Read more...]
35 Fantastic BookBub Author Profile Examples
Authors, have you claimed your BookBub Author Profile? Once you claim and complete yours (claim yours here!), BookBub may include you as a suggested author when new members sign up for BookBub or via email. Having an intriguing bio on your Author Profile can be the … [Read more...]
How Authors Use Instagram Stories to Connect with Readers
Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features … [Read more...]
How Recommending Books Can Grow an Author’s Audience
We've made some changes to the way we surface Recommendations to readers since this article was originally published. Learn more here I’ve been a reader all my life, and I’m a firm believer that as a writer, it’s crucial to keep reading. I’m also a firm believer in the … [Read more...]
Twitter for Authors: How to Connect with Readers & Writers
Social media sites like Twitter are great for helping writers build and interact with a loyal, enthusiastic following. When used effectively, these platforms can help you expand your reach and boost engagement. Before jumping into the fray, it’s important to know how to … [Read more...]
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