Marketing books can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible! BookBub’s full suite of marketing tools is aimed to support our partners with diverse needs and goals — … [Read more...]
BookBub Ads Tips
Want to make the most of your BookBub Ads? Learn how to target the right readers, choose the right bidding strategy to help you meet your goals, and more.
The Best BookBub Ads of 2021
It’s time for our annual roundup of the best BookBub Ads campaigns of the year! Every December, we share a collection of top-performing ad campaigns to showcase the effective and inventive ways advertisers used this tool to promote their ebooks, audiobooks, preorders, new … [Read more...]
Getting Started with BookBub Ads: Launching a New Series
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Growing a New Pen Name
Over the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Promoting a Debut Novel
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Driving Series Sales
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
6 Mistakes to Avoid in Your BookBub Ads Targeting
One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective. With BookBub Ads, you can target BookBub and Chirp members by … [Read more...]
Book Advertising: 5 Design Elements That Can Impact Ad Clicks
One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
Who Actually Sees Your BookBub Ads Campaigns? [Video]
Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
