In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
BookBub Ads Tips
Want to make the most of your BookBub Ads? Learn how to target the right readers, choose the right bidding strategy to help you meet your goals, and more.
Getting Started with BookBub Ads: Driving Series Sales
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
6 Mistakes to Avoid in Your BookBub Ads Targeting
One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective. With BookBub Ads, you can target BookBub and Chirp members by … [Read more...]
Book Advertising: 5 Design Elements That Can Impact Ad Clicks
One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
Who Actually Sees Your BookBub Ads Campaigns? [Video]
Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
19 Holiday-Themed BookBub Ads Readers Loved
While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” each year in the US tend to pick up just … [Read more...]
15 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
When I was asked to write about how I use BookBub Ads, I said, “Really? Me?” I don’t have a system with hard and fast rules. If you’ve ever inherited a family recipe that includes pinches of this and that, mix until smooth, and cook until done, my inexact method will be … [Read more...]
