Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]
BookBub Ads Tips
Want to make the most of your BookBub Ads? Learn how to target the right readers, choose the right bidding strategy to help you meet your goals, and more.
Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]
The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
Ads Bidding for Authors: Strategy Guide + Bid Calculator
Online advertising can be an effective, ROI-positive option in an author’s marketing tool kit for driving book sales and getting exposure to new readers, but figuring out the economics of auction-based ads can be a confusing and time-intensive process. Running profitable ads … [Read more...]
An Intro to BookBub Ads (Insights From NINC 2016)
BookBub’s partners know us in the context of Featured Deals. But BookBub now offers more than just a single marketing channel to our author and publisher partners. In our workshop at this year’s Novelists, Inc. conference (slides below), we focused on explaining the … [Read more...]
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