Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
19 Holiday-Themed BookBub Ads Readers Loved
While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” each year in the US tend to pick up just … [Read more...]
How an Author Drove 2K Audiobook Sales with Chirp & BookBub Ads
Many of our partners drive hundreds or even thousands of audiobook sales when they run Chirp Deals. And for those looking to boost sales during this promotion even more (or to promote other Chirp audiobook discounts), BookBub Ads offer another way to promote discounted … [Read more...]
15 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
8 Tips for Improving the ROI of Your BookBub Ads Campaigns
BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]
New: Promote Chirp Audiobooks with BookBub Ads
We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
When I was asked to write about how I use BookBub Ads, I said, “Really? Me?” I don’t have a system with hard and fast rules. If you’ve ever inherited a family recipe that includes pinches of this and that, mix until smooth, and cook until done, my inexact method will be … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
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