2024 is drawing to a close, which means it’s time for us to share our annual roundup of the year’s best BookBub Ads! Every year, we share ads with a variety of genres, price points, book formats, and advertising strategies that exemplify the many ways an ad campaign can be … [Read more...]
Quiz: Self-Publishing vs. Traditional Publishing?
Writers have more options than ever to get their books published today, and many authors have built successful writing careers through both traditional publishing and self-publishing. There are benefits and trade-offs to each of those paths. Some authors love the creative … [Read more...]
21 Ways Authors Delighted Their Facebook Followers in 2024
Facebook is an important tool for many authors to build their email lists, sell books, and create connections with readers. What kinds of posts are working best right now to achieve these goals? Below you’ll find 21 ideas we gathered from authors who saw high numbers of … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]
21 Ways Authors Use Reader Magnets to Grow Subscribers
An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
How to Ensure Your Novel’s First Chapter Grabs Readers Right Away
It’s true what they say: First impressions matter. The same can be said for novels, and as an author, getting the first chapter of your book right can make or break the reading experience. So for this article, I’ve put together some tips on how to make an impactful first … [Read more...]
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
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