Book launches are an exciting time to gain new readers and exposure, but with so many promotion options available, it can be difficult to discern which opportunities are right for you. In today’s post, we explore how 12 authors used New Releases for Less, our promotional … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
How We Boosted Our Anthology’s Retailer Ranking to #1
I collaborated with seven romance authors to publish a holiday anthology titled Hugs, Kisses and Mistletoe Wishes. Our goal was to discover new readers and maximize sales by cross-promoting eight books in one to a wide audience, a strategy that led to launching the ebook at … [Read more...]
16 Creative Ways Authors Promote Nonfiction Books on Instagram
Instagram’s booming book scene is no secret; there are over 100 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction. For … [Read more...]
How to Use BookBub with a Limited Budget
Marketing books can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible! BookBub’s full suite of marketing tools is aimed to support our partners with diverse needs and goals — … [Read more...]
24 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you're trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers' attention! In exchange for taking an action you specify — for example, sharing social … [Read more...]
How I Went from Zero to 6,500 BookBub Followers
You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about … [Read more...]
12 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
10 Top Book Marketing Articles from BookBub in 2021
Here at BookBub, we love helping authors and publishers sell more books, so we regularly publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]
21 Authors on TikTok to Follow for Book Promo Ideas (& LOLs)
TikTok can be a great place for authors to both promote their books and build community — the app has 150 million monthly active users in the United States alone, and it boasts a burgeoning community of readers, dubbed BookTok. The BookTok hashtag currently stands at over … [Read more...]
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