As we approach the end of 2023, it’s time for our annual roundup of the best Bookbub Ads campaigns of the year! There are many ways to run successful campaigns on BookBub, and many ways to define what success looks like, so these campaigns represent a wide mix of advertising … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
Driving Steady Sales with BookBub Ads for $10 a Day
Running continuous BookBub Ads campaigns allows you to steadily reach new audiences of book buyers — and you can do so with a low daily budget! Advertiser Marc Jooste manages campaigns for author Baileigh Higgins’s prehistoric postapocalyptic thriller collection Primordial … [Read more...]
How I Sell 20 Books Per Day with BookBub Ads
After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
Top Tips on CPC Bidding from 15 Advertisers
You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
12 Fantastic BookBub Ad Designs Promoting New Releases
BookBub Ads can be an effective tool for building buzz and boosting revenue for your newest release. Readers come to BookBub to discover new books, and the BookBub Ads platform allows any author or publisher to take advantage of that. We often receive questions about what … [Read more...]
Boosting Box Set Sales with BookBub Ads [Case Study]
![Boosting Box Set Sales with BookBub Ads [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/jasper-case-study-v2.png?fit=300%2C158&ssl=1)
BookBub readers love a great deal, and what’s a better deal than several books for the price of one? When Jasper T. Scott wanted to increase exposure and sales of his epic military science fiction series The Cade Korbin Chronicles, he made the complete four-book series into … [Read more...]
Tutorial: How to Create Your First BookBub Ads Campaign
BookBub Ads allows advertisers — authors, publishers, agents, and other publishing professionals — to reach millions of power readers via dedicated ad space in BookBub’s daily emails. You can run a BookBub Ads campaign for any book at any time. When you create a campaign, … [Read more...]
Using BookBub Ads to Drive Series Sell-Through [Case Study]
![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
BookBub Ads 101: How the Auction Model Works
If you’re familiar with our editorially curated deals on BookBub and Chirp, you probably know that featured deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: … [Read more...]
The Best BookBub Ads of 2022
As the end of the year approaches, it’s time to share the best BookBub Ads campaigns from 2022! There are many different ways to run successful ad campaigns, so these ads represent a range of genres, book prices, and advertising strategies — we hope one of these examples … [Read more...]
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