We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
8 Tips for Improving the ROI of Your BookBub Ads Campaigns
BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
When I was asked to write about how I use BookBub Ads, I said, “Really? Me?” I don’t have a system with hard and fast rules. If you’ve ever inherited a family recipe that includes pinches of this and that, mix until smooth, and cook until done, my inexact method will be … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
How an Author Drove 10K New Release Sales With BookBub Ads
Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads, our self-serve display advertising platform, to promote books to BookBub’s millions of readers. To kick off 2020, we wanted to share some of the most successful BookBub Ads campaigns from the past … [Read more...]
5 Things to Try if Your BookBub Ads CTR Drops
When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]
20 BookBub Ads You HAVE to See for Design Inspiration
The BookBub Ads platform lets authors and book marketers easily create customized campaigns to promote their books to BookBub’s millions of readers. While many advertisers enjoy the flexibility to design their own ad image, we often get questions about what kinds of designs … [Read more...]
6 Book Ad Design Tools Authors Can Use
When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]
9 Book Marketing Goals You Can Accomplish With BookBub Ads
Whether you’re new to BookBub Ads or an experienced advertiser, you may not realize all the different ways this tool can help you market your books. BookBub Ads allows you to reach millions of power readers any time to promote any title, and with all the customization … [Read more...]
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