When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
Promoting a New Release with BookBub Ads [Case Study]
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
The Top Guides to Online Advertising for Marketing Books
Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices … [Read more...]
How to Test Your BookBub Ad Designs to Get Better Results
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]
A Beginner’s Guide to the BookBub Ads Auction Model
If you’re familiar with BookBub Featured Deals, you probably know that Featured Deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: Pricing is determined by a … [Read more...]
Book Marketing Display Ads: 20 Stunning Designs
Looking for inspiration for your next advertising campaign? Fresh takes on book advertising creative can be hard to come up with, so we assembled 20 of our favorite designs used on BookBub Ads. We hope these designs give you ideas for your own campaigns. As you browse … [Read more...]
BookBub Featured Deals vs. BookBub Ads: What’s the Difference?
Many people have asked how BookBub Ads differ from BookBub Featured Deals. Ads and Featured Deals are two distinct book marketing tools. There are many differences between these two opportunities, and we recommend advertisers consider their goals before deciding how to run … [Read more...]
Introducing BookBub Ads – Promote Any Book, Any Time
Today we’re excited to announce a new way to reach millions of BookBub readers: BookBub Ads. BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote … [Read more...]
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