TikTok can be a powerful platform for indies, whether your content strategy is growing a readership or educating other authors. As one of the most active reader communities online, BookTok is the place for book lovers to share what they’re reading — and for authors to … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
Why I Finally Built an Author Website for My Pen Name
I have two pen names, a long to-do list, and never enough hours in the day. For years, I told myself I didn’t need separate websites for each pen name. Readers would figure it out, right? Besides, the idea of building another site made my brain want to melt. I envisioned … [Read more...]
Why Email is the Best Marketing Channel for Authors
Marketing is always changing, but one channel remains a steady workhorse for keeping your biggest fans updated on your latest work — email. With social media algorithms constantly changing who sees your posts or videos, email offers consistency and predictability. Here … [Read more...]
7 Easy Ideas for Authors to Grow an Instagram Audience
Social media is an extremely powerful tool, but it can also take up a lot of time. And when you’re busy, well, writing your books, you don’t necessarily have that kind of time on your hands. I have good news — you don’t need dozens of extra hours in your week to grow your … [Read more...]
6 Types of Reader Magnets to Attract New Email Subscribers
A large, engaged email list is a valuable asset for any author. It’s an audience of readers that you control — unlike audiences you might be able to reach on social platforms or retailers. And it can be deployed any way you want: to grow reviews for a new release, to drive … [Read more...]
5 Things You Need to Include on Your Author Website
A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
How to Pitch Your Book to Local Media: 7 Tips from a PR Expert
For authors, securing media coverage is a powerful way to build credibility, generate buzz, and increase book sales. While national press is a coveted goal, local media offers a more accessible and effective way to start gaining visibility. Your community wants to celebrate … [Read more...]
21 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention. In exchange for taking an action you specify — for example, sharing the … [Read more...]
13 Author Websites That Look Great on Mobile Devices
When authors think about their websites, most think about the version that shows up big and wide on a desktop or laptop screen — not the narrow mobile version that readers view on their phones or tablets. But today those mobile sites are very important. Mobile visitors … [Read more...]
Early Look: A Simpler Way for Authors to Create Websites
BookBub is best known in the author community as a promotional service that helps boost book sales, but we’re always exploring ways we can do more for authors. Today, we’re excited to share an early look at a new service we’re working on — an easy-to-use website builder … [Read more...]
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