A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
How to Pitch Your Book to Local Media: 7 Tips from a PR Expert
For authors, securing media coverage is a powerful way to build credibility, generate buzz, and increase book sales. While national press is a coveted goal, local media offers a more accessible and effective way to start gaining visibility. Your community wants to celebrate … [Read more...]
21 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention. In exchange for taking an action you specify — for example, sharing the … [Read more...]
13 Author Websites That Look Great on Mobile Devices
When authors think about their websites, most think about the version that shows up big and wide on a desktop or laptop screen — not the narrow mobile version that readers view on their phones or tablets. But today those mobile sites are very important. Mobile visitors … [Read more...]
Early Look: A Simpler Way for Authors to Create Websites
BookBub is best known in the author community as a promotional service that helps boost book sales, but we’re always exploring ways we can do more for authors. Today, we’re excited to share an early look at a new service we’re working on — an easy-to-use website builder … [Read more...]
How I’m Thinking Differently About Selling Books in 2025
At the end of 2019, I remember planning my upcoming ad strategy and thinking, There are totally different ways to think about selling books than I have in the past. This single thought lit a fire that, five years later, continues to shine a path around my strategic … [Read more...]
21 Ways Authors Delighted Their Facebook Followers in 2024
Facebook is an important tool for many authors to build their email lists, sell books, and create connections with readers. What kinds of posts are working best right now to achieve these goals? Below you’ll find 21 ideas we gathered from authors who saw high numbers of … [Read more...]
21 Ways Authors Use Reader Magnets to Grow Subscribers
An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
4 Ways Authors Use Canva in Their Book Marketing
When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
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