Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
BookBub Ads Tips
Want to make the most of your BookBub Ads? Learn how to target the right readers, choose the right bidding strategy to help you meet your goals, and more.
How One Author Uses BookBub to Drive Direct Sales
Over the past few years, direct sales — selling books to readers without using a major retailer as an intermediary — has become an increasingly popular sales strategy for independent authors. Selling direct can enable authors to collect more robust reader data, generate … [Read more...]
Using BookBub’s Ad Design Tool: 12 Examples Readers Loved
BookBub Ads is a powerful tool for promoting books with a flexible budget to targeted audiences of BookBub readers. While many authors choose to design custom ad images, the BookBub Ads set-up form includes an ad creative builder, which offers a quick and easy way to design … [Read more...]
The Best BookBub Ads of 2023
As we approach the end of 2023, it’s time for our annual roundup of the best Bookbub Ads campaigns of the year! There are many ways to run successful campaigns on BookBub, and many ways to define what success looks like, so these campaigns represent a wide mix of advertising … [Read more...]
How I Sell 20 Books Per Day with BookBub Ads
After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
Top Tips on CPC Bidding from 15 Advertisers
You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
12 Fantastic BookBub Ad Designs Promoting New Releases
BookBub Ads can be an effective tool for building buzz and boosting revenue for your newest release. Readers come to BookBub to discover new books, and the BookBub Ads platform allows any author or publisher to take advantage of that. We often receive questions about what … [Read more...]
Boosting Box Set Sales with BookBub Ads [Case Study]
![Boosting Box Set Sales with BookBub Ads [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/jasper-case-study-v2.png?fit=300%2C158&ssl=1)
BookBub readers love a great deal, and what’s a better deal than several books for the price of one? When Jasper T. Scott wanted to increase exposure and sales of his epic military science fiction series The Cade Korbin Chronicles, he made the complete four-book series into … [Read more...]
Tutorial: How to Create Your First BookBub Ads Campaign
BookBub Ads allows advertisers — authors, publishers, agents, and other publishing professionals — to reach millions of power readers via dedicated ad space in BookBub’s daily emails. You can run a BookBub Ads campaign for any book at any time. When you create a campaign, … [Read more...]
BookBub Ads 101: How the Auction Model Works
If you’re familiar with our editorially curated deals on BookBub and Chirp, you probably know that featured deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 6
- Next Page »
