Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
BookBub Ads Strategies for Any New Release Goal
Releasing a new book is a key moment to find and hook new readers while pulling existing fans back into your world. BookBub Ads is a great tool for supporting these efforts, and here we’re going to cover three distinct strategies you can use to advertise your new book based … [Read more...]
36 Authors Using Pinterest for Book Marketing & Inspiration
Pinterest offers a unique opportunity for authors to connect with readers and sell more books. In some ways, it acts like a social media platform: You can interact with other users, build a following, and join groups to increase your content’s reach. But unlike social media, … [Read more...]
How to Pitch Your Book to the Media: 5 Steps to Standing Out
The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
How to Hype a New Release as a Traditionally Published Author
When traditionally published author Mia P. Manansala launched her latest title, Murder and Mamon, she knew that taking an active role in the launch could only increase her visibility. Readers want to personally connect with authors they love — even if your publisher is … [Read more...]
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