Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
The Ultimate Guide to Building an Author Website in 2024
Do you have an author website? Take this quick survey to tell us why or why not. The majority of established authors — traditional, hybrid, or indie — have a website. Here at BookBub, we see that 85-90% of authors selected for Featured Deals have a website for their … [Read more...]
Annual Message to Our Community: Reaffirming Our Commitment to Equity and Justice in Publishing
Since 2020, we’ve shared an annual update addressing our efforts to advance equity and justice in the publishing industry. Publishing plays a key role in determining which perspectives are heard, so we believe it is critical to make sure we’re appropriately and fairly … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
How to Know When a Book Cover Is Killing Your Sales
Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
25 Stunning Design Examples to Inspire Your Book Advertising
Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more examples to demonstrate our best design tips. These ads feature a variety of design elements and creative ways … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books
The publishing marketplace is flooded with tens of thousands of new titles every single day — 3 million a year — and readers are inundated with offers, messages, pictures, and pleas to buy. In this competitive market, startling copy can make someone stop and pay attention to … [Read more...]
Tips & Tools for Measuring the ROI of Your Book Marketing
There are many ways for authors to define success, and for different book marketing campaigns, your goals may vary — for example, you might not expect to generate ROI (return on investment) from a free discount or a new release campaign if your goal is to boost exposure. But … [Read more...]
10 Things to Try If Your Book Doesn’t Get a Featured Deal
If you’re a seasoned veteran at applying for BookBub Featured Deals, then you know the process can be highly competitive. We receive hundreds of submissions per day, and we’re only able to select about 25% of them for Featured Deals. BookBub has always limited the number … [Read more...]
BookBub Ads: 15 Common Questions Answered!
We hear a wide array of questions about BookBub Ads from partners in various stages of running ads on our self-serve platform. Some folks are first-time advertisers trying to figure out where to start, and others are looking for insights on how best to reach their goals. … [Read more...]
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