Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
25 Stunning Design Examples to Inspire Your Book Advertising
Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more examples to demonstrate our best design tips. These ads feature a variety of design elements and creative ways … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books
The publishing marketplace is flooded with tens of thousands of new titles every single day — 3 million a year — and readers are inundated with offers, messages, pictures, and pleas to buy. In this competitive market, startling copy can make someone stop and pay attention to … [Read more...]
Tips & Tools for Measuring the ROI of Your Book Marketing
There are many ways for authors to define success, and for different book marketing campaigns, your goals may vary — for example, you might not expect to generate ROI (return on investment) from a free discount or a new release campaign if your goal is to boost exposure. But … [Read more...]
10 Things to Try If Your Book Doesn’t Get a Featured Deal
If you’re a seasoned veteran at applying for BookBub Featured Deals, then you know the process can be highly competitive. We receive hundreds of submissions per day, and we’re only able to select about 25% of them for Featured Deals. BookBub has always limited the number … [Read more...]
BookBub Ads: 15 Common Questions Answered!
We hear a wide array of questions about BookBub Ads from partners in various stages of running ads on our self-serve platform. Some folks are first-time advertisers trying to figure out where to start, and others are looking for insights on how best to reach their goals. … [Read more...]
17 Authors on YouTube with Writing & Publishing Tips
If you’re on the lookout for free resources on writing and publishing, you'll find a treasure trove of helpful advice from experienced authors on YouTube. Since there are so many fantastic “Authortube” channels to choose from, we gathered a list of some of the most … [Read more...]
3 Biggest Benefits of BookBub Ads CPC Bidding
Choosing the right bidding style and bid amount is essential to winning ad impressions at a cost you’re comfortable with. There are two bidding styles advertisers can choose from for BookBub Ads: cost-per-thousand impressions (CPM) and cost-per-click (CPC). We’ve covered … [Read more...]
50 Stellar Examples of Author Facebook Cover Photo Designs
An author’s online platform should always look polished and professional everywhere readers can find them — including on Facebook! Whether you have a page, profile, or group, the cover photo is public and appears in various places on the site, and on fans’ Feeds whenever you … [Read more...]
BookBub Ads Strategies for Any New Release Goal
Releasing a new book is a key moment to find and hook new readers while pulling existing fans back into your world. BookBub Ads is a great tool for supporting these efforts, and here we’re going to cover three distinct strategies you can use to advertise your new book based … [Read more...]
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