When you run a Chirp deal, we promote your audiobook to our subscribers, helping you reach a whole host of new listeners to grow your audience. But we know you’re also promoting the deal to your existing fans across social media, ads, newsletters, and more. That’s why we’re … [Read more...]
BookBub Trends: Tropes Readers Love in Speculative Fiction
BookBub has several Featured Deals categories that fall under the speculative fiction umbrella. You may find yourself wondering not only which category is the best fit for your book, but also how to maximize your chances of getting selected for a Featured Deal based on what … [Read more...]
Pros & Cons of Book Giveaways: 27 Authors Weigh In
Book giveaways have long been a staple of many authors’ strategies for boosting exposure, engaging their fans, and growing an audience. To understand how authors use giveaway promotions in their marketing today, we asked our partners to share their experiences and the … [Read more...]
BookBub Ads: When to Use CPC vs. CPM Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPC (cost per click) or CPM (cost per thousand impressions) bidding is best. The short answer is, “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
How I Sell More Books at Live Events
Last year, I sold almost $60,000 of books across 40+ live events. In other words, I sacrificed most of my weekends to drive around the Midwest (primarily), haul several hundred pounds of books and equipment, set up a beautiful but massive booth display, and sell books to … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
36 Authors Using Pinterest for Book Marketing & Inspiration
Pinterest offers a unique opportunity for authors to connect with readers and sell more books. In some ways, it acts like a social media platform: You can interact with other users, build a following, and join groups to increase your content’s reach. But unlike social media, … [Read more...]
How One Author Uses BookBub to Drive Direct Sales
Over the past few years, direct sales — selling books to readers without using a major retailer as an intermediary — has become an increasingly popular sales strategy for independent authors. Selling direct can enable authors to collect more robust reader data, generate … [Read more...]
6 Types of Submission Comments BookBub Editors Love to See
If you’ve submitted a book for a BookBub Featured Deal, you’ll know that the submission form includes a field for your comments beyond the standard category, pricing, and availability information you provide about your deal. The comments field is optional, but our editors … [Read more...]
Using BookBub’s Ad Design Tool: 12 Examples Readers Loved
BookBub Ads is a powerful tool for promoting books with a flexible budget to targeted audiences of BookBub readers. While many authors choose to design custom ad images, the BookBub Ads set-up form includes an ad creative builder, which offers a quick and easy way to design … [Read more...]
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