As we approach the end of 2023, it’s time for our annual roundup of the best Bookbub Ads campaigns of the year! There are many ways to run successful campaigns on BookBub, and many ways to define what success looks like, so these campaigns represent a wide mix of advertising … [Read more...]
How to Pitch Your Book to the Media: 5 Steps to Standing Out
The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
Driving Steady Sales with BookBub Ads for $10 a Day
Running continuous BookBub Ads campaigns allows you to steadily reach new audiences of book buyers — and you can do so with a low daily budget! Advertiser Marc Jooste manages campaigns for author Baileigh Higgins’s prehistoric postapocalyptic thriller collection Primordial … [Read more...]
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season! Consumers are starting to look for the perfect gifts for friends and family, so it’s a great time for authors and publishers to boost their promotional efforts and get more eyes on their books. And this holiday sweet spot … [Read more...]
How to Hype a New Release as a Traditionally Published Author
When traditionally published author Mia P. Manansala launched her latest title, Murder and Mamon, she knew that taking an active role in the launch could only increase her visibility. Readers want to personally connect with authors they love — even if your publisher is … [Read more...]
How I Sell 20 Books Per Day with BookBub Ads
After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
140 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
Annual Message to Our Community: Continuing Our Commitment to Equity and Justice in Publishing
Each year since 2020, we have published an annual message to update you on our efforts in advancing equity and justice in the publishing industry. We’re both proud and honored to continue our commitment to this important work. The stories and perspectives shared and … [Read more...]
Direct Sales Strategies We Love from 36 Authors
Direct sales are an increasingly popular way for indie authors to generate more revenue, collect reader data, and safeguard against the unpredictability of selling on major retailers. Even those with ebooks enrolled in Amazon KDP Select can expand into selling print and … [Read more...]
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