Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to share your favorite reads with your followers on BookBub. As an author, you have a lot of influence in helping your fans discover new books — 76% of BookBub users buy books after getting a recommendation from an author they like, … [Read more...]
16 Creative Ways Authors Promote Nonfiction Books on Instagram
Instagram’s booming book scene is no secret; there are over 100 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction. For … [Read more...]
How I Went from Zero to 6,500 BookBub Followers
You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about … [Read more...]
12 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
21 Authors on TikTok to Follow for Book Promo Ideas (& LOLs)
TikTok can be a great place for authors to both promote their books and build community — the app has 150 million monthly active users in the United States alone, and it boasts a burgeoning community of readers, dubbed BookTok. The BookTok hashtag currently stands at over … [Read more...]
15 Ways Authors Support Each Other on Social Media
Writing is a solitary job by nature, but for many authors it has felt especially isolating during the COVID-19 pandemic, which removed pivotal avenues for book promotion (and mingling with readers and fellow authors) by reducing bookstore foot traffic and eliminating … [Read more...]
How I Promoted My International BookBub Featured Deal
When I found out my third book, a new adult romance called What the Heart Wants, had been chosen for an international BookBub Featured Deal, I was ecstatic. I knew almost as soon as I had published the novel in October 2020 that I wanted to try for a BookBub feature. I felt … [Read more...]
Authors on Social Media: Choosing Platforms & Avoiding Burnout
From the rapid rise of TikTok to the emergence of potential alternatives to X (formerly Twitter), social media is always changing. We often hear from authors wondering which social media platforms they should be using — and who feel like they can’t keep up. But authors … [Read more...]
