Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]
Why Smart Authors & Marketers Discount Their Books [Infographic]
Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]
What’s the Best Price for Your Next Ebook Promotion?
Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]
How to Boost Your Chances of Getting a BookBub Featured Deal
In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to … [Read more...]
From a BookBub Featured Deal to a Traditional Publishing Deal
Before Intisar Khanani self-published her YA fantasy Thorn in 2012, she’d queried literary agents, but was eager to get her book into readers hands. Five years, four BookBub Featured Deals, and 1,400+ reader reviews later, Intisar not only has a literary agent, but also a … [Read more...]
9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!
Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
How I Hit the USA Today Bestseller List Three Times
I hit the USA Today bestseller list three times thanks to a whole lot of planning and focused marketing strategies built around price promotions. These included BookBub Featured Deals, promo-stacking with other vendors, newsletter sends, cross-promotion with other authors, … [Read more...]
How I Launched a Bestselling Book with a Free Promotion
For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]
How I Sold 100x More of My Book Series
I'm always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I'm lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the … [Read more...]
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